Risk if results miss
Reduced fee, no full retainer || Sunk hire cost, replacement search || Year-long contracts, hard to exit || No upside, full cost
Ishwar Jha
AI capability
Marg, a 108-agent AI workforce, runs every cycle || Tool stack, no operator || Ad hoc, varies by agency || Whatever a single hire brings
Operating cost (annual)
Retainer plus revenue share || ₹1.2 to 2.4 crore || ₹80 lakh to 1.5 crore || ₹40 to 80 lakh per hire
Cross-sector pattern recognition
Five live ICPs at once || One sector per CMO || Generalist agency mix || One sector only
Senior accountability
Founder reviews every cycle || Yes, until hire date || Account manager fronts the work || Internal lead juggles other roles
Time to working system
90 days || 4 to 8 months || 3 to 6 months || 12 plus months
What Marg actually runs underneath.
The system
After 90 days you will have.
Outcomes
Marg compared to the alternatives.
Compare
We earn when you grow.
How pricing works
One firm that works across six industries beats three firms that each work in one.
Why Appetals
What is Marg?
definition