One firm that works across six industries beats three firms that each work in one.
Why Appetals
Most advisory firms know one industry well. That expertise is real. The limitation is also real: they can only find solutions that exist inside their sector.
Appetals runs diagnostics across six industries. When Marg reads your financials, it compares your constraint to how five other sectors have faced and solved it. That cross-sector pattern library is what a single-sector specialist does not have.
The table below shows where the model differs from two common alternatives.
| Appetals | Generalist AI consultant | Single-sector specialist | |
|---|---|---|---|
| Entry cost | Free Blueprint | $10K to $50K project minimum | $15K to $80K project minimum |
| Sector depth | Six industries, cross-pattern | One methodology, any sector | Deep in one, shallow in others |
| Fee structure | Monthly retainer + revenue share | Hourly or project-based | Hourly or project-based |
| Skin in the game | Yes. Appetals earns more when you grow more. | No. Fee is fixed at project close. | No. Fee is fixed at project close. |
| Time to first value | Five business days | 4 to 8 weeks scoping | 4 to 12 weeks scoping |
