What does an AI advisory for Indian SMEs actually do?
A complete walkthrough of what an AI native growth advisory delivers to founders running businesses between ₹5 and 100 crore in annual revenue.
The phrase "AI advisory" is fashionable. The label rarely says what the work actually is. This post answers the question directly. Below are eight questions founders ask before signing the first retainer.
What does an AI advisory deliver in the first 90 days?
A diagnostic of every revenue lever in your business. A signed action plan tied to specific playbooks. A working operating cadence with weekly reports your board can read.
Who actually does the work, the partner or the AI?
Both. The named partner sets the strategy, reviews every deliverable, and signs every retainer renewal. Marg, a 108-agent AI workforce, runs the operational depth in parallel. The partner ships the judgement. Marg ships the volume.
How is this different from a fractional CMO?
A fractional CMO is one senior brain time-shared across two or three companies. An AI advisory pairs the senior brain with an AI workforce that runs research, pipeline, content, and reporting in parallel. The output is wider and faster.
How is this different from a marketing agency?
An agency executes the playbooks you brief. An AI advisory designs the playbooks first, then runs them. Strategy and execution sit under one operator. There are no handoffs between strategy and delivery.
What size company is the right fit?
Founders running businesses between ₹5 crore and ₹100 crore in annual revenue. The diagnostic is most useful when the business has product market fit but stalled growth. Below ₹5 crore the work shifts to product discovery.
What playbooks does an AI advisory run?
Five playbooks ship inside the standard retainer. Growth stack architecture sets the operating system. Sales engineering tightens the funnel. Demand generation builds the pipeline. Retention compounds the customer base. Investor narrative makes the story fundable.
How does pricing work?
Engagement starts with a free 90 day Blueprint. Founders who want execution move to a retainer paired with revenue share. The retainer pays for the cadence. The revenue share aligns the upside.
What is the risk if results miss?
Quarterly targets are set before the quarter starts. If the targets miss, the retainer reduces. Founders share upside with the advisory, not risk. No outcome, no full fee.
How do I start?
Request the free Blueprint. Marg builds it from your public filings. You receive it within five business days. A discovery call with Ishwar follows. There is no fee and no obligation to continue.
