Here is what we built for an anonymised SME. Yours is built the same way.

Marg Advisory

Do you only work with companies that also use Marg Advisory?

No. Many engineering clients have never engaged Marg Advisory. The two doors stand on their own. You can scope an engineering build without any advisory engagement.

What kinds of products do you build?

Web and mobile apps, CRMs and ERPs, AI agent workflows, decisioning systems, OTT and content platforms, and internal operations tools. If the build needs production-grade quality, it fits.

Do you work with early stage or pre-revenue founders?

Yes, when the brief is clear and the budget is realistic. We have shipped MVPs for pre-revenue founders. We do not work for equity. Cash terms only.

Can I see examples of your work?

Yes. The case studies on the work page cover Finqy.ai, Collegepond and Edubao, JM Financial, Kidzee, Gocon, St. Angelos, Zee Avani, and ConvergeApp. NDA-bound projects are walked through on the scoping call.

What is the minimum budget for a fixed scope project?

Fixed scope engagements start at ₹5 lakh. Smaller asks usually fit the retainer or resource augmentation formats. The scoping call surfaces the right shape within 30 minutes.

Do you work with international founders?

Yes. Most invoicing is in INR. We have shipped builds for clients in the US, UK, Germany, and the UAE. Standard contracts, standard payment rails.

How fast can you start?

Fixed scope kicks off within two weeks of a signed proposal. Retainer and resource augmentation can start within a week if a pod is available. Scoping capacity is 6 engagements per quarter.

Who will I actually talk to during the build?

A senior Appetals partner is the named contact. You also have direct Slack access to the engineering pod. No account managers, no escalation paths.

Scope

You fill in the contact form below.

Proposal

Written proposal: deliverables, timeline, cost, payment terms.

Kickoff

Team assigned. First sprint within 5 business days of signing.