Cross-sector patterns
cross-sector-patterns
Latest
5
Active sectors for Phase I founders
30
Years of operating experience, by the founder
108
Marg agents, running every cycle
115+
Products shipped across 10 years
Our track record
What happens to our data inside Marg?
Marg reads publicly available data first: NSE/BSE filings, MCA21, sector reports, and review platforms. For active retainer clients who choose to share private data, it stays inside Appetals' infrastructure, is used only for the engagement, and is deleted within 12 months. The full retention schedule is in our
How long until results show?
The 90-Day Blueprint surfaces the diagnostic and the priorities in the first month. Working playbooks ship inside the quarter. Compounding revenue shows from quarter two onward.
Can we keep our existing CMO or agency?
Yes. Marg is often the operating layer behind in-house teams and agencies. We sequence playbooks so internal teams keep ownership of the work they already do well.
Why opaque pricing on the homepage?
Engagement scope varies. A four-week diagnostic costs less than a year-long retainer. A founder running a single ICP scopes differently from one running five. The discovery call sizes the work in twenty minutes.
How is Marg different from a single AI tool?
A tool waits for prompts. Marg is an operating system. Eleven specialist teams, named owners per function, and a partner running the cadence. A tool answers questions. Marg ships outcomes.
Who actually does the work?
Both. An Appetals senior partner designs the strategy and reviews every deliverable. Marg agents execute research, pipeline build, content, and reporting in parallel. Nothing reaches a client without partner review.