A revenue share on outcomes
A bounded percentage of the incremental revenue we help generate. Tracked quarterly. Paid quarterly. The upside aligns Marg with the founder.
Ishwar Jha
A fixed monthly retainer
A predictable cash commitment matched to the scope you sign. Covers the agent run-time, the partner review, and the weekly cadence.
Investor narrative gaps
The two or three storyline shifts that move you from a competent operating story to a fundable one.
Talent and bench depth
Where one departure breaks the operation. Where the next hire should sit in the org chart.
Board readiness gaps
The metrics your board cares about that you do not yet track. The narrative they want that your data does not yet support.
Pricing power gaps
Where you under-price relative to value delivered. Where willingness to pay supports a tier you have not packaged.
Vendor margin leaks
Pricing concessions, refund posture, and partner economics that quietly drain quarterly margin.
Funnel leak points
Where prospects drop out. The exact step. The size of the leak. The cost of plugging it.
GTM misalignment
Sales and marketing chasing different ICPs. Lead handoffs that lose context. Pipeline math that does not add up.
Working capital traps
Receivables ageing, vendor payment cycles, and inventory float that drags free cash flow.
The integration layer
Marg agents call out to your data sources. Public filings, CRM exports, ad accounts, analytics, and product telemetry feed the diagnostics. Findings land in board-ready reports every week. You see the work in your inbox before the meeting.
The operator layer
An Appetals senior partner operates Marg on every account. Our Founder & CEO, Ishwar Jha, leads the partner review at this stage of the firm's growth. The partner sets the strategy, reviews every deliverable, and signs every retainer renewal. No junior layer fronts the work. No account manager