Is there exclusivity?
No geographic or sector exclusivity. Partners at all tiers may advise other clients and firms. The only constraint is that partners may not serve businesses that are active, named Appetals retainer clients.
Ishwar Jha
What is the revenue share structure across tiers?
Founding Partners earn 70% of client billings in year one, renewing at 60/40. Certified Partners earn 50/50 on all engagements. Affiliates earn 20% of the first closed retainer attributed within 90 days. All splits are tracked through CRM deal records. The Deal source is authoritative for attribution disputes.
Who is the right fit for a Founding Partner?
An operator-turned-consultant with 10 or more years of experience, at least three referenceable SME clients in one of our five ICPs, and a willingness to co-build the advisory playbook. Founding Partners are not just resellers. They are co-authors of the Appetals operating model.
Affiliate Partner
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Certified Partner
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Founding Partner
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Founder reference call with our Founder & CEO
Required for all Founding and Certified Partners. A 60-minute call with Ishwar Jha, Appetals' Founder & CEO. Regardless of how every other criterion scores, a partner who does not pass this call does not proceed. This protects the brand quality of every engagement in the network.
Tooling literacy
Basic familiarity with AI tools, modern CRM platforms, Google Workspace, and workflow automation (n8n awareness helpful). Full training is provided, but orientation matters.
Brand voice fit
A one-page writing sample, reviewed by Appetals against the brand voice standard. Threshold: 75 out of 100. This is not optional. Every partner writes client-facing content under the Appetals and Marg standards.
Referenceable client engagements
Founding Partners must name three or more referenceable SME clients in at least one of our five ICPs. Certified Partners need one. References are checked.
Operating or advisory experience
10 or more years for Founding Partners. Five or more years for Certified Partners. Demonstrated in named engagements, not just stated on a profile.
Affiliate Partner
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