If you are an SME founder, the Blueprint is the right first step.
About CTA
Ishwar Jha
Building in the open.
Open source
13,000 entrepreneurs. One consistent message.
Pull quote
Appetals: 2015 to now.
Timeline
115 products later, the pattern is the same: a founder or operator with a clear problem, and a system built to solve it.
Summary line
How Appetals' cross-sector advantage was built.
Firm origin
Ishwar Jha
CIO, Sony Music India. Head of Digital Services and CEO, Digital Media Convergence Ltd. (Zee Entertainment). 30 years building operational systems at scale.
Ten years. Five industries. One operating firm.
about
What ongoing support do partners receive?
Founding Partners receive quarterly 1:1 strategy sessions with Appetals' Founder & CEO and access to a private Slack channel. Certified Partners join monthly group office hours (90 minutes, recorded) and quarterly enablement webinars. All partners receive quarterly kit updates: new ICP briefs, case studies, playbooks, and objection-handling materials.
What does the onboarding look like?
Founding and Certified Partners complete a four-week onboarding programme. Week 1 covers brand, operating model, and Marg access. Week 2 covers CRM pipeline integration and Blueprint review. Week 3 is a shadow engagement with a live Appetals client. Week 4 is the first independent engagement with an Appetals senior partner
Can I move between tiers?
Founding Partner applications are by referral only and the tier closes at 10 partners. Affiliates who develop a client delivery practice may apply for Certified Partner status at any time. Tier migrations are subject to the standard qualification gate.
When do payments settle?
Revenue splits are settled within 30 days of client payment receipt. Certified Partners also pay a monthly platform fee of INR 15,000, which covers ongoing Marg access, agent compute, and support.