Most founders write their first brief poorly.
The problem
Ishwar Jha
What happens after the 90 day Blueprint?
Founders who want execution move to the Acceleration retainer. Five playbooks span growth architecture, sales engineering, demand generation, retention, and investor narrative. Ishwar continues to operate the system personally.
How is this different from a fractional CMO or an agency?
A CMO needs four to eight months to hire and ramp. Three agencies take months to align and cost crores per year. Marg ships a running growth system in 90 days, operated by a founder with 30 years of experience.
Are we the right size for this?
Appetals serves founders running businesses between ₹5 crore and ₹100 crore in annual revenue. We work across manufacturing, financial services, study abroad, media, and edtech. Other sizes by referral only.
Who does the work, the partner or the agents?
Both. Ishwar designs the strategy and reviews every deliverable. Marg executes research, pipeline build, content, and reporting in parallel. Nothing reaches you without his review.
Is the 90 day Blueprint really free?
Yes. Appetals funds it. The Blueprint covers a diagnostic audit, a working session with Ishwar, and a signed 90 day action plan. No fee. No obligation to continue.
What is Marg?
Marg, a 108-agent AI workforce, runs every Appetals engagement. Eleven specialist teams cover marketing, sales, product, engineering, design, advisory, and operations. Ishwar Jha operates Marg personally on every account.
115 plus products delivered
Across financial services, edtech, media, and study abroad.
Creator of Marg
A 108-agent AI workforce for growth execution.
Founder, Appetals Solutions (2015)
AI native consulting from day one. Ten years operating.
CEO, Digital Media Convergence Ltd. (Zee Entertainment)
Led India’s first OTT and mobile TV platforms to launch.
CIO, Sony Music India
Built the digital infrastructure for India’s largest music company.